Gift Cards - A marketing tool for your restaurant

GIFT CARDS - An Attractive Addition to Your Marketing Campaign

 

Looking for new marketing strategies for the New Year? Many savvy operators are taking a hard look at gift cards.

Industry insiders list several reasons why gift cards should be considered as an important marketing tool—and  revenue generator.

1) Industry research indicates that customers will often spend more on a gift card than they will on buying a gift. Why? It's human nature, the gift card itself in not a particularly exciting thing sitting in your hand. The only thing impressive is the amount on the gift card. People not wanting to seem cheap will often spend a bit more for the "make an impression" factor.

2) If is well known in the gift card industry that a surprising number of gift cards never get redeemed. Some researchers put this value at 16%. Imagine that, for every $1000 of gift cards sold, you make upwards of $160 for doing nothing. In an economy where margins are tighter than ever, these type of margins have to be attractive.

It doesn't matter if the gift card is used or not, you are getting paid in advance. In a world of tight margins that can't be bad.

3) A very high percentage of restaurant touch-screen POS systems are ready or can easily be upgraded to handle gift cards. This means that for many operations, the infrastructure to handle gift cards is already there waiting to be used.

4) Gift cards have a great appeal to youth. The more professional it looks, the more money will get spent. Gift cards are more modern than the older style paper gift certificates. Gift cards in most cases can be easily tracked through your POS software.

5) Studies show that when gift cards are using in a restaurant settings, most customers use the full value of the gift card and then some. Because it is a gift card, the users often eat more extravagantly, purchase additional food and beverages, treating themselves to a very special night out. They up-sell themselves resulting in extra revenue beyond the initial gift card sale.

6) Gift card sales are highest during the busiest times of the year but are redeemed through out the year. Gift cards purchased for the Holiday Season might not be redeemed until January or February, traditionally slower traffic months.

7) Gift cards have the possibility for bringing in new customers. They are purchased by patrons who know the value and satisfaction they receive at your restaurant but they may be given to others who have not yet tasted the charms of your establishment.

8) Gift cards make an excellent customer appreciation reward. They can also be used very effectively as donations and give-a-ways for promotions and charity donations, remember 16% are likely not to be redeemed.

Gift cards are a win-win program. Consider adding them to your marketing arsenal. Whether you are a fine dining establishment or a coffee shop, gift cards can be a benefit to your operation!


Login to Findlayfoods
Create Registered Account
Registration-popup
{component component/users/?view=registration}
no Rep Id
YOUR SALES REP!




YOUR SALES REP'S CONTACT INFO:

NAME:
EMAIL:
MOBILE PHONE:



FINDLAY FOODS MAIN OFFICE INFORMATION:

Main Office Phone Number: 613-384-5331
Main Office Toll-Free Number: 800-267-2596
Main Office Fax Number: 613-384-9290

Main Office Address:
675 Progress Ave.
Kingston, Ontario
K7M 0C7
PRODUCT DETAILS INFO

Sign up for a free account and get access to our Details View Feature!

If you login with a User Account you can use the Details Button to toggle our Details View on and off. The Details View will give you access to thousands of details on specific product codes. Information includes product origin details, allergen information and dietary restriction details!

details help 2
Search-Info
SEARCH HELP

You can enter multiple search terms. If you are looking for lean beef, simply enter those two terms into the Search Tool.

You must use a minimum of three characters for your search term.


Be default our search tool uses a Match All Terms criteria. You can change this under Advance Search Options to Match Any Terms.

This tool searches both our Product Description field and our Product Code fields.

search page 1
EXPRESS SHOPPING CATEGORIES


We have several special Express Shopping Categories available for the convenience of our On-Line Shoppers.

When you first login as a Cart User, you will be taken to your Previously Purchased Products Page.


For your selection convenience, this page lists all of the products you have purchased from Findlay Foods in the current Year making it easy to re-order the product you are familiar with!

These products are sorted by YTD QTY.

express categoriesClick to Enlarge

Other Express Categories available are:

VIEW NEW PRODUCTS
VIEW FLYER PRODUCTS
VIEW CLEAR OUTS
VIEW PRODUCTS BY DETAIL
CATEGORIES

category help 3

Category > Product Group > Products
ACCOUNT LOGIN

If you already have a username and password or you wish to create a new account, click on "LOGIN / CREATE ACCOUNT".

It only takes a minute to setup a User Account. Once your account is setup you will be able to view Product Details and Sign Up for On-Line Ordering (Findlay Account required for On-Line Ordering).

login help image
 SEARCH HELP

Minimum 3 characters in the search box!
Separate multiple terms with a space! Ex: "beef lean retail"
You can also search Findlay Product Codes, for multiple codes you must select the "Match ANY terms" option.
Note: Only the Product Code and Description Fields are Searched with this utility.