Menu Pricing Hints
Why should you price your menu ending with .99's vs .95's?
"It's not that much of a difference, 4 cents doesn't matter"...or does it?
If you serve an average of 200 items per day, here is how it works out:
- 200 x $.04 = $8.00/day
- $8.00 x 365 days year = $2920.00/year
- Almost $3000.00 extra from just changing your prices from .95 to .99
Now, if you have a higher end establishment, you might consider rounding your prices to the nearest dollar for a more sophisticated and less bargain look. Again more profit!
To figure out what you should charge for an entree, first calculate your cost.
If your cost is $3.20 for a stuffed chicken breast, $0.48 for 6oz of fries and $0.42 for mixed vegetables this is how is should be priced. 3.20 +.48 +.42 = $4.10 - 4.10 x 3.3 = $13.53
You should price this menu item between $11.99 to $14.99 depending on your location, the competition and what your customers are willing to pay.
by Gina Trudeau
from Gina's Corner,
Findlay's Monthly Feature June 2012
Recipes by Gina - Recipe of the Moment
PANINI w/CARAMELIZED ONIONS, PEAR & FONTINA
- 1 tablespoon extra-virgin olive oil, more for drizzling
- 1 tablespoon butter
- 1 medium onion, chopped
- 8 thin slices of a large loaf of crusty, chewy Italian bread
- 1/2 pound fontina, shredded or sliced
- 2 tablespoons chopped fresh sage
- 1 ripe pear, thinly sliced
- Preheat panini press to medium-high heat.
- Preheat a small skillet over medium to medium-high heat.
- Add 1 tablespoon of oil and butter to the small skillet.
- Add onion to the melted butter and oil.
- Saute the onion, until they are caramel-colored and soft.
- To build sandwiches, spread 1/4 of the onions on bread.
- Top onions with a thin layer of fontina and sprinkle with chopped sage.
- Add a thin layer of pears to each sandwich, then more fontina and the top slice of bread.
- Drizzle the sandwiches with extra-virgin olive oil.
- Place drizzled side down and arrange the sandwiches on press.
- Drizzle opposite side of each sandwich with oil and press sandwiches 2 or 3 minutes on each side and serve immediately.