"The customer experience" is so important for repeat business and word of mouth advertising.
You can settle for a satisfied customer who will come in once a month or a "wowed customer"
who will think of you and return the next time they decide to eat out.
There are 7.3 million visits to restaurants daily in Ontario.
People are eating out...but are they coming back to your place?
Ordinary acts that you do everyday can be made extraordinary with a little thought.
Simple things that will make your customers remember you and your restaurant
and make them want to come back.
Tips on how to WOW a customer:
- Engage them! (It's all about them)
- Big smile..."We have been expecting your Mr. and Mrs. Powell, I have reserved your favorite table for you! or "So glad to see you again Paul, since you said you might be in town today, I asked the chef to prepare your favorite soup!"
- Create a memorable experience (something that makes them feel special and noticed).
- Pull out their chair, offer to hang their coat or open their menu for them, remember their name.
- If they are first time guests, let the owner/manager know so they can introduce themselves and invite them back!
- Come over with their usual drink order, without them having to order it.
- Extend a compliment, notice it they had a hair cut or if they are wearing something out of the ordinary.
- Offer complimentary newspapers in the morning for your customers to read.
- Invite them back! (a reason to return) - Personally invite your guests back to see you.
Recipes by Gina - Recipe of the Moment
Indian Squid Curry
- 1 lb squid (cleaned)
- 1 tomato (cut into wedges)
- 1 can coconut milk (5.6 oz. can)
- 4 hard-boiled eggs (shell peeled)
- 4 tbsp fish curry powder
- 1 tsp spice mix (fenugreek, black mustard, cumin, and fennel seeds)
- 1 sprig curry leaves (discard the stem)
- 2 cups water
- 2 tbsp cooking oil
- 4 shallots (sliced thinly)
- 1 tbsp chili oil
- Salt to taste
- Rinse squid and set aside. Heat up a pot with the cooking oil and saute the shallots.
- As soon as you smell the shallots aroma, add in the squid, curry powder, curry leaves, spice seeds, and tomato wedges.
- Quick stir for 1 minute and dish out the squid and set aside (to prevent overcooking the squid).
- Add coconut milk, hard-boiled eggs, and water and bring the curry to boil for 8 minutes.
- Add the squid back in and quick boil for 1-2 minutes (before they shrink in size).
- Add chili oil and salt to taste. Serve hot with steamed rice.