Menu Pricing Hints


Why should you price your menu ending with .99's vs .95's?

"It's not that much of a difference, 4 waiter-menucents doesn't matter"...or does it?


If you serve an average of 200 items per day, here is how it works out:

  • 200 x $.04 = $8.00/day
  • $8.00 x 365 days year = $2920.00/year
  • Almost $3000.00 extra from just changing your prices from .95 to .99

Now, if you have a higher end establishment, you might consider rounding your prices to the nearest dollar for a more sophisticated and less bargain look. Again more profit!


menuAnother trick is to keep your prices next to your descriptions, making them less noticeable. If they are in a column format, customers tend to go down the column and choose the least expensive item.


To figure out what you should charge for an entree, first calculate your cost.


If your cost is $3.20 for a stuffed chicken breast, $0.48 for 6oz of fries and $0.42 for mixed vegetables this is how is should be priced.  3.20 +.48 +.42 = $4.10   -   4.10 x 3.3 = $13.53

You should price this menu item between $11.99 to $14.99 depending on your location, the competition  and what your customers are willing to pay.


by Gina Trudeau

from Gina's Corner,

Findlay's Monthly Feature June 2012


Recipes by Gina - Recipe of the Moment

Calabrese Pizza

calabrese-pizzaGourmet, high-end pizza and local artisanal foods are two of the years hottest trends. Combine these flavour rich Seed to Sausage meats on a hand-made pie and your customers will be left wanting more! Try other combinations such as: smoked ham, mushrooms with a drizzle of pure maple syrup or garlic & red wine sausage, yellow bell peppers and fresh basil! Mmmm......
  • 9.5oz pizza dough   #34139
  • ½ cup tomato pizza sauce   #00691
  • 8 slices calabrese salami, thinly sliced   #76530
  • 2 slices double smoked bacon, 1" pieces   #76620
  • ¼ cup red onions, thinly sliced
  • ¼ cup banana peppers, thinly sliced rings
  • ½ cup mozzarella cheese, shredded   #20622
  • 1 tsp oregano, dry   #13886
  • 1 tbsp parmesan, shredded   #20702
  • Heat pizza oven to 550ºF.
  • Form the pizza dough and place on a pizza pan. Top with pizza sauce, cheese, calabrese salami, bacon, onions, peppers and sprinkle with oregano.
  • Transfer the pizza to the pizza stone and cook for approximately 4-8 minutes, or until the crust is browned and the cheese is bubbly and beginning to brown.
  • Remove the pizza from the oven and sprinkle with the parmesan cheese.
  • Allow the pizza to rest for 5 minutes before cutting.
  • Yields: one 10"-12" pizza
Approx. Cost - $3.84
Suggested Sell - $14.99-$17.99
Profit - $11.15-$14.15/pizza