Menu Pricing Hints
Why should you price your menu ending with .99's vs .95's?
"It's not that much of a difference, 4 cents doesn't matter"...or does it?
If you serve an average of 200 items per day, here is how it works out:
- 200 x $.04 = $8.00/day
- $8.00 x 365 days year = $2920.00/year
- Almost $3000.00 extra from just changing your prices from .95 to .99
Now, if you have a higher end establishment, you might consider rounding your prices to the nearest dollar for a more sophisticated and less bargain look. Again more profit!
To figure out what you should charge for an entree, first calculate your cost.
If your cost is $3.20 for a stuffed chicken breast, $0.48 for 6oz of fries and $0.42 for mixed vegetables this is how is should be priced. 3.20 +.48 +.42 = $4.10 - 4.10 x 3.3 = $13.53
You should price this menu item between $11.99 to $14.99 depending on your location, the competition and what your customers are willing to pay.
by Gina Trudeau
from Gina's Corner,
Findlay's Monthly Feature June 2012
Recipes by Gina - Recipe of the Moment
- 9.5oz pizza dough #34139
- ½ cup tomato pizza sauce #00691
- 8 slices calabrese salami, thinly sliced #76530
- 2 slices double smoked bacon, 1" pieces #76620
- ¼ cup red onions, thinly sliced
- ¼ cup banana peppers, thinly sliced rings
- ½ cup mozzarella cheese, shredded #20622
- 1 tsp oregano, dry #13886
- 1 tbsp parmesan, shredded #20702
- Heat pizza oven to 550ºF.
- Form the pizza dough and place on a pizza pan. Top with pizza sauce, cheese, calabrese salami, bacon, onions, peppers and sprinkle with oregano.
- Transfer the pizza to the pizza stone and cook for approximately 4-8 minutes, or until the crust is browned and the cheese is bubbly and beginning to brown.
- Remove the pizza from the oven and sprinkle with the parmesan cheese.
- Allow the pizza to rest for 5 minutes before cutting.
- Yields: one 10"-12" pizza
Approx. Cost - $3.84
Suggested Sell - $14.99-$17.99
Profit - $11.15-$14.15/pizza