Raise Your Prices -
...with quality products & confidence!
" Why do some establishments charge $7.99 for a spaghetti dinner and others charge $11.99, when the difference between using quality products and lower quality products is only about $.40/serving."
As I managed my business in a small rural town, it always concerned me when I needed to raise prices. Now, after being exposed to so many restaurants across eastern Ontario, I have come to realize if you buy quality products, customers will notice and they don't mind paying a little more. Inevitably, you will always have the odd customers who will say "I can get the same thing down the street for $2.00 less" and for them you could offer a few less expensive entrees on the menu. However, deliciously prepared, consistent, high quality food will always prevail.
Now, let's be realistic, a great atmosphere also adds to the price of the plate as does plate presentation and great service. However, if purchasing higher quality products meant you could increase your sales by 15% or more, would you consider freshening up your dining room with a new coat of paint? Would you consider improving your plate presentation, and train servers to deliver the high quality service you would expect when dining out yourself? Of course you would...But that is easier said than done.
Start by purchasing higher quality products, a few at a time and raising prices just enough to cover the extra cost. Then in time refresh the look of your establishment with small changes that catch the eye of your clientele. Train servers to suggestively sell while serving. The promotion of your new items is key because the more your customers taste your "new" higher quality entrees the more guests you will attract through word of mouth advertising. Quality just tastes better! Try other marketing strategies to help increase traffic, as well. Ask your Findlay rep. or check out our website. Shortly after, in small increments, you can start increasing your prices. After a while, your customers will not be so concerned about the price of your food as much as how wonderful it tastes. They will be frequenting your establishment for the fabulous food, great service and warm atmosphere.
Give yourself at least three years, this method does take time, but is so worth it. I have spoken with owner/operators who have established themselves using this method and their businesses are now thriving. Findlay Foods can help with quality products at competitive pricing. We can help find the right products for your business.
Keep in mind your location, your clientele and what they can bear, start slow and the sky's the limit.
Recipes by Gina - Recipe of the Moment
Marinated Turkey Breast
- 2 cloves garlic, peeled and minced
- 1 tbsp finely chopped fresh basil
- 1/2 tsp ground black pepper #14030
- 2 (3 pound) boneless turkey breast halves #32885
- 6 whole cloves #13935
- 1/4 cup olive oil #13736
- 1/4 cup soy sauce #06485
- 2 tbsp lemon juice #10262
- 1 tbsp brown sugar #09603
- Mix together the garlic, basil, and pepper. Rub over the turkey breasts.
- Insert one clove into each end of the turkey breasts, and one in the center.
- In a large shallow dish, blend vegetable oil, soy sauce, lemon juice, and brown sugar.
- Place the breasts in the dish, and turn to coat.
- Cover, and marinate in the refrigerator at least 4 hours.
- Preheat grill for high heat.
- Lightly oil the grill grate.
- Discard marinade, place turkey breasts on the grill.
- Close the lid, and grill turkey breasts about 15 minutes on each side, or to an internal temperature of 170 degrees F (68 degrees C).